Boundaries between stores and warehouses disappear

Jones Lang LaSalle explains in clear words how multi-channel retailers are changing to omni-channel. “Omni-channel offers a fully integrated and seamless customer experience where inventory is considered as a single stock wherever it is located”. U.S. retailer Macy’s has transformed existing retail space into storage space to fulfil customer orders. With omni-channel, boundaries between shops and warehouses become blurred.